Meet Shannon

Shannon joined SOULO three years ago and has become an indispensable member of the sales team. As a CSR she performs the essential liaison role among customers, sales staff, and production, ensuring that all essential information about a project is conveyed correctly and completely. Given the diversity of jobs at SOULO – from creative design [...]

When Our Work is Especially Rewarding

When Our Work is Especially Rewarding As business people we get a lot of satisfaction from the work that we do for our clients. When we see an effective direct mail campaign, or a newly redesigned website that drives traffic, or a clever attention-getting vehicle wrap, it makes us feel good that we helped our […]

Happy Father’s Day!

Happy Father’s Day! Here’s some good advice from some cool dads 1. “It is a wise father that knows his own child,” WILLIAM SHAKESPEARE (1564-1616) During Act Two, Scene Two of Shakespeare’s The Merchant of Venice, Launcelot says to his blind father, Gobbo, “It is a wise father that knows his own child,” before revealing […]

Omni-Channel vs. Multi-Channel Marketing

The Important Differences between Omni-Channel Marketing and Multi-Channel Marketing Omni-channel marketing has been a hot marketing concept for several years. It is often mistaken for multi-channel marketing and the terms are used interchangeably, but they are very different. Omni-channel communications focus on delivering consistent, personalized messages across all marketing channels, whether digital or traditional media, [...]