What is ppc?

PPC (Pay Per Click) is a form of advertising that allows you to pay a fee to display your website on the Search Engine Result Page (SERP) when someone types in specific keywords or phrases. You only pay when a visitor clicks on your website link (which makes them a highly qualified prospect). When done right, PPC results in high-quality leads at an ROI that will make you happy.

At SOULO, we specialize in PPC for Google (Google Ads), Bing and Facebook. We know what it takes to cut through the noise of your competitors to get more leads and sales for your business:

Google Ads

At SOULO, we utilize a proven approach to Google Ads that respects your budget and drives leads. All these campaigns are focused on goals and tied into the broader digital marketing effort. SOULO manages the entire process from discovery to launch, tracking conversions to ensure the goals are met.


Did you know that Facebook’s META Business Suite allows you to set up Pay Per Click ad campaigns? Thanks to the depth of information Facebook has collected about its users, these campaigns can be highly targeted, not just to typical demographics like age and gender, but to address users’ specific interests. This ability to hone in on what users care about the most can make META ads very cost effective if done right.

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