Promoting and marketing the products you manufacture as well as your company itself is vital to sustained growth. The full suite of services SOULO can provide will help you engage your customers in multiple areas of their lives, both digital and actual. This type of multi-channel marketing combines the massive reach of social media and email marketing with the targeted precision of direct mail and other traditional advertising. All of these efforts are coordinated with your website in a way that drives traffic and interest.
The goal is to carefully manage digital and real-life points of contact with your customers and sales leads. Reach your target audience in any form: direct mail, promotional products, sell sheets, billboards, signs, large-format graphics, and so on. All of it reinforcing your brand, your products, and your message.
A mainstay of traditional marketing, modern print isn’t remotely dead. Manuals and catalogs are often overlooked as part of the user experience, but these and other printed materials play a big role in how your company and its products are perceived. Even something as simple as making sure your business cards all fit your brand standards can help boost a company’s reputation and standing.
Direct mail is another form of print, and it's a terrific way to get granular with your mailing list, targeting specific individuals and areas. Variable data print allows you to tailor the message to the recipient as well.
Large format and signs can make an impact that matches their size. They are also a key component to establishing, maintaining, and enhancing a company’s identity. Whether it’s the eye-catching backdrop of a trade show display, wall or window graphics, vehicle wraps, or anything else, large-format print is an excellent way to stay in front of your audience.
Thoughtfully designed and installed signs can tell customers a lot about your company. Its name and where it’s located, of course, but it can also hint at what you make, and how you make it. Maybe it’s the name on the side of a building, or a monument sign directing traffic to your door, or any other kind of sign, permanent or temporary, that can tell a story of its own.
Professional video is great at both attracting attention and delivering a message clearly and simply. We use it to explain, entertain, and inform—sometimes at the same time. It is among the most shareable content you can create, and is excellent at driving engagement with your company, its products, and your website.
There are many other aspects of digital and traditional marketing. SOULO offers a full suite of creative and production services to support and broaden your marketing efforts. Whether it’s website design and optimization; email, social, and other digital marketing; or creative services, everything is built to create results for your business.
Your website is the central nervous system of your marketing and promotional efforts. It’s also typically the largest source of information for your customers and leads. A well-built website is easy for customers to find, easy to use, and easy to understand. It is the critical digital infrastructure for your manufacturing business.
Digital marketing is the most cost-effective way to put your products and your company in front of the largest number of customers. It also allows for fast determination of ROI and the ability to pivot quickly if need be. Drive customers to your website with engaging social media posts, lead magnets, and email marketing.
Be iconic. A great brand identity will help your business stand out from the pack and build a relationship with your customers. Your website, your digital and traditional marketing, even something as basic as office signs can help strengthen your brand in your customers’ eyes. SOULO creative services can elevate and maintain your brand.
Upon completion of the website, SOULO did a thorough job of teaching and showing me how to maintain and update the website on my own, to keep it looking up to date and functioning properly. Beyond that, they have been there for my questions that have followed, promptly returning emails or phone calls, and making sure that if I have any issues they are immediately fixed. The website has worked flawlessly from day one, and has already facilitated the acquisition of a number of new, repeat business customers.