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There are a thousand challenges in managing commercial property. Some are small, like replacing light bulbs. Some are big, like attracting and retaining reliable tenants. Whether you manage office space, industrial use properties, multifamily rentals, or retail space, SOULO can help drive your commercial property management marketing campaign.
LET'S START WITH AN IDEAThe right tenants can make or break a commercial real estate property. Attracting and retaining those tenants is critical. That’s why marketing your properties to the right audience ensures success. We’ll help you promote and market your property to potential tenants with a marketing plan that can be as comprehensive as you choose. We encourage clients to take a multi-channel approach. That includes:
Advertising available space for lease has to include exterior signs. It’s like Local SEO but in real life. An attractive, easy-to-read sign should include the basics:
People who pass by your property probably do so on a regular basis. If they’re interested in leasing space, your property might be in the ideal location for them. A sign tells them it’s available.
Real estate banners
Yard STAKE Signs
Flag Signs
Post and Panels
Window Graphics
Monument Panels
Our goal is to let you focus on yours: getting the building ready on time. You don’t have to worry about the legal requirements; we know the laws (including those specific to your locality) for ADA, wayfinding, and fire marshal access. SOULO can guide you and create stylish, code-compliant signs for both interior and exterior (parking lots, ramps, etc).
Let us help you with:
A thoughtful direct-mail piece, delivered to the right mailing list, is a great way to reach qualified potential tenants. Offering a 4.4% response rate, direct mail can increase your multichannel marketing by over 50%. Combine that with customizable variable printing, and you can create one-to-one marketing for each recipient.
Don’t let potential tenants walk away empty handed. Print collateral gives you something to give to everyone. That type of physical, real-life marketing can’t be blocked as spam or buried in an inbox. It helps establish the legitimacy of your property and your business.
Tenants almost always start their searches online. They will use your website (or your property’s website) to qualify the space. The website is your central hub, and everything else funnels tenants to it. Direct mail, social media, signs—they all lead back to the website. That’s where you highlight your property’s best features. Photo galleries, floor plans, a list of amenities both on the property itself and in the surrounding area. This is especially true for office space. With work from home more of an option now for office workers than ever, people are looking for some of the amenities of home at the office.
Commercial property management almost always involves local tenants. After all, your property has a physical location. Someone searching for commercial real estate is most likely looking in a specific geographic area. Because of this, Local SEO is as important as regular SEO. We’ll build a dynamic site for your commercial real estate property or business that excels at SEO, both local and general.
Video marketing is a terrific way to get potential tenants into your building extremely efficiently. A walkthrough video tour helps pre-qualify tenants, saving both of you time. It also highlights the most attractive features of your property. Video is a great option for your website and across your social media channels. A good video gives tenants a real feel for what the property is like, available any time.
Digital marketing is an important tool in marketing your commercial real estate. It allows you to build relationships and interact with potential tenants online. You can answer questions, provide information, and build rapport. It’s also a very nimble, adaptable marketing channel, one that can shift gears quickly. That’s especially important in the retail space industry. Tenants can go out of business with little warning, leaving you with space to fill.
