It generally takes 6-12 months after launch to see the complete results of a campaign, measured in traffic, leads, and conversions. However, we can change or manage keywords, goal conversions, and bidding structures at any time during the campaign.
SEO (search engine optimization) focuses on a website and its internal structure. SEO is also focused on geographically local brand representation.
SEM (search engine marketing) is a combination of organic and paid search to drive web traffic and visibility.
SEO (search engine optimization) is organic traffic. That is, customers find your site through normal web searches, without relying on paid placements or advertisements.
PPC (pay per click) is traffic that comes to your site via paid placement ads that customers click through.
A good SEM campaign can deliver increased brand awareness and visibility, improved engagement with new and returning customers, more effective advertisement targeting, qualified lead generation, and measurable results.