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Search Engine Marketing

Digital Marketing
When your customers search, be the one they find

BE found with SEM and SEO

Your digital marketing plan needs both SEM (search engine marketing) and SEO (search engine optimization). A careful mix of the two strategies can ensure your brand stays in front of your customers, and that new customers can find you and your products or services easily.

Capabilities

Paid Search (PPC Management)
Remarketing and Retargeting
SEO
Keyword Research
Conversion Rate Optimization

Content Marketing
Local Service Ads
SEO Audits
Website Optimization
Landing Page Optimization

What can I expect from
Search engine Marketing?

How long does search engine marketing take?

It generally takes 6-12 months after launch to see the complete results of a campaign, measured in traffic, leads, and conversions. However, we can change or manage keywords, goal conversions, and bidding structures at any time during the campaign.

What's the difference between SEO and SEM?

SEO (search engine optimization) focuses on a website and its internal structure. SEO is also focused on geographically local brand representation.

SEM (search engine marketing) is a combination of organic and paid search to drive web traffic and visibility.

What's the difference between seo and ppc?

SEO (search engine optimization) is organic traffic. That is, customers find your site through normal web searches, without relying on paid placements or advertisements.

PPC (pay per click) is traffic that comes to your site via paid placement ads that customers click through.

What are the benefits of sem?

A good SEM campaign can deliver increased brand awareness and visibility, improved engagement with new and returning customers, more effective advertisement targeting, qualified lead generation, and measurable results.

What we specialize in

Google Ads

We use Ads to reach a larger target market. These campaigns are carefully focused on goals and tied into the broader digital marketing effort. As with all digital campaigns, SOULO manages the entire process from discovery to launch, tracking conversions to ensure the goals are met.
Google Ads Logo
Retargeting Image

Retargeting Ads

Retargeting engages a customer throughout their entire journey with your brand, using search and visit patterns to stay in front of customers across their digital universe. SOULO uses both static and dynamic retargeting to communicate consistently with your customers.

Our Tools of the Trade

google analytics
Google search console
SEM rush
Moz
Sharpspring Platinum Partner

Let's Start
with an idea

We are committed to your success and, as always, all our work is customized to your project and goals. That’s the SOULO difference.
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