A thoughtful direct-mail piece, delivered to the right mailing list, is a great way to reach qualified potential tenants. Offering a 4.4% response rate, direct mail can increase your multichannel marketing by over 50%. Combine that with customizable variable printing, and you can create one-to-one marketing for each recipient.
For home repair services, a magnet can often be applied to the very equipment you service. If someone is looking at a furnace that has gone out, having your number right there is like a spotlight on a stage. The same goes for plumbers and electricians. If you installed it, or you can fix it, put your business’ name, phone, and website on it. If something requires periodic maintenance or inspections, magnets are a great way to remind people that the job needs to be done, and who can do it.