A strategic, well-executed content plan drives results.
CONTENT CREATION AND CURATION
Does your content drive leads, provide insight, and demand attention? Whether it’s thought leadership for your industry, information for your customers, compelling and engaging social media content, or lead-qualifying marketing campaigns, we can help.
Copywriting can be a full-time job. Consumers should be educated, informed, and inspired wherever they encounter your organization. SOULO can create and execute an entire content plan for you, or deliver on individual projects.
Content Editorial Calendar Content Redeployment Optimized Content for SEO
Analytics and Optimization Social Media Content Content Curation
A QUICK LOOK AT TYPICAL TASKS
Discovery and Planning
Assess your goals
Review competitive set for content
Content plan objectives and strategies
Create an editorial calendar
Develop a content plan
Create content, typically a combination of original and curated content
Generate lead magnets
Refine and optimize
We develop your content plan so it reflects where your customers are in the purchase funnel. SOULO will make sure your content can be re-deployable on your website, your blogposts, in social media, in your email and direct mail campaigns.