Trade Show Essentials

Trade shows are a staple of the marketing diet for many companies, one that feeds the sales pipeline. To maximize the effect of your money and your time, it’s essential to partner with an agency that can execute across the full spectrum, from pre-show to the show itself and then to post-show marketing activities.

Ready to tackle it head-on? SOULO can help you take an integrated marketing approach to your trade show event to ensure your investment pays off.

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Trade Show Booth Essentials

Trade Show Exhibits and Backdrops

A trade show backdrop plays a crucial role in creating a focal point for a trade show booth. It serves as the visual anchor that draws attendees' attention and sets the tone for the entire exhibit. SOULO can assist you with pop-up displays, modular backdrops, or custom fabric or vinyl backdrops. Regardless of the option you choose, investing in a well-designed backdrop is essential for making a memorable impression at trade shows and maximizing your booth's impact. It's a valuable tool for attracting visitors, communicating your brand message, and ultimately driving engagement and leads.

Table Covers, Throws and Runners

Branded table covers are more than just decorative accessories; they're powerful marketing tools that can elevate your brand's visibility, professionalism, and overall appeal at various events and gatherings. Whether you opt for fitted covers or table runners, investing in branded table covers is a strategic decision that can yield significant benefits for your business.

Floor Graphics

Floor graphics offer a fantastic opportunity to enhance your promotional messaging. Durable yet easy to change, remove, and maintain, vinyl decals and floor stickers make a great addition to your point-of-purchase or branding campaign.

Trade Show Display Materials

Trade Show Banners

Banners offer a versatile and impactful solution for promoting products or services at trade shows. Whether using retractable banners for quick setup, hanging banners for maximum visibility, or vinyl banners for durability, businesses can stand out in a crowded trade show environment and leave a lasting impression on potential customers.

Examples of retractable banners that soulo produced

Trade Show Posters

When designing your trade show posters, you’ll want to incorporate eye-catching visuals, concise messaging, and branding elements to effectively communicate key information and attract attendees to your booth. Place your posters strategically within your booth to maximize visibility.

Table-top Display Signs

Tabletop displays can come in all sizes, depending on what message needs to be displayed, where it’s going to be located, and how (or if) people will interact with it physically. Design options are practically unlimited: images, colors, finishes, texts, emboss, deboss—whatever helps your display sign make an impact.

Signage Stands

Stands for displaying signage at a trade show play a crucial role in attracting attention, conveying information, and creating a memorable impression. Different types of stands, like A-frame stands, easel stands, and pedestal stands, offer unique benefits. Not sure which is best for your trade show? We can point you in the right direction.

Printed Materials


Printed materials such as brochures, booklets, newsletters and flyers have a high perceived value (when done right) and are a great way to keep in touch with your customer base, attract new customers, and keep your audience informed about your products and services. These can be simple, one-sided, single-page flyers, tri-fold brochures, or more complex, such as a saddle-stitched booklet or a perfect-bound magazine.

Smart Count Brochure
Business card example

Business Cards

Grabbing a customer’s attention is only part of the job. Keeping their attention, is a much larger portion of the job. A custom designed business card, one that stands out, can do a lot of that work for you.


At a trade show, nothing attracts a crowd like a crowd. Another great way to do that? Giving away things people like. What makes sense as a giveaway can vary a lot by the industry and demographics of your show, but we’ll help you choose something people will want (and will want to hang on to).

Trade shows are about so much more than just showing up. A successful trade show requires plenty of pre-show research and preparation, a presence that makes an impact, and post-show follow-up. If this feels daunting, it doesn’t have to be! Get in touch with us; we are here to help.

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Whether you need a few signs or fifty, contact SOULO today to be certain you are ADA compliant.

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