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Digital Marketing

Digital marketing might be the most important tool in your marketing toolbox. You can use it to deepen your relationship with your customers and attract new customers through savvy digital marketing plans.

What is Digital Marketing?

How effective is your digital marketing plan? If the answer is “not very” or “I don’t know,” we can help. Our digital team can help in every aspect of your plan. That includes creating a powerful website that builds customer affinity and helps move customers through the stages of their shopper journey until they are ready to buy.

We’ll help you create digital content that provides information and drives traffic, and customize communications to customers at just the right point in the sales funnel. We make digital marketing recommendations in the context of your complete marketing mix, working to drive both an emotional and a rational response.

Why Choose SOULO
for Digital Marketing?

You'll have the resources of Soulo's entire team to use in digital marketing efforts: web design, content, graphic design, video production—all of our creative efforts brought to bear in service of your digital marketing success.

Capabilities

Paid Search / PPC (Pay per Click)
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Content Marketing
Persona Creation

Email Marketing
Marketing Automation
Social Media Marketing
Website Design
Lead Magnet Creation

OUR PROCESS

Discovery image

Discovery

Identify the target demographics of your audience and, based on that research, identify what their interests are and where you can best reach them.
Goals Image

IDENTIFY goals and strategies

Determine the goals of the campaign, and build strategies aimed at achieving them.
Connect All Channels Image

Connect all channels

Create the content to work across your entire digital footprint: web, ads, e-commerce, social media, customer relationship management.
Launch Image

Launch and Optimize

After we launch, we measure the results and adjust them, always keeping the campaign's goals front-of-mind.

Let's get started!

We’re pleased to offer three introductory digital marketing packages to choose from. They provide different service levels at different prices. One thing they all have in common is they are six-month plans, because that’s the shortest time you need to implement a digital marketing effort and begin to see results.

We call them intro packages because they introduce us to each other and get us started on creating success for you. That takes time, but the results are worth it.
Basic Plan Icon

BASIC PACKAGE

Dedicated Account Manager
Discovery Lite
Customized Marketing Plan
Social Media Management
  • Once per Week Publishing
  • Content Creation
  • Monitoring Engagement
  • Promoting Posts Based on Ad Spend
Create One Lead Magnet 
One Email Campaign
Two eNewsletters
Google Analytics Management
SEO
  • Local SEO
  • SEO Website Audit
Monthly Reporting
Learn More
  RECOMMENDED
Recommended Package

PROFESSIONAL PACKAGE 

Dedicated Account Manager
Discovery Lite
Customized Marketing Plan
Social Media Management
  • Once per Week Publishing
  • Content Creation
  • Monitoring Engagement
  • Promoting Posts Based on Ad Spend
Create One Lead Magnet 
Two Blog Posts
Four eNewsletters
Advertising Campaigns
  • Maximum of Two Campaigns
  • Google Adwords or Facebook Campaigns  
Google Analytics Management
SEO
  • Local SEO
  • On-Page SEO
  • SEO Website Audit
Website Maintenance
Monthly Reporting
Learn More
Premium Package

PREMIUM PACKAGE

Dedicated Account Manager
Discovery Plus
Customized Marketing Plan
Social Media Management
  • Twice per Week Publishing
  • Content Creation
  • Monitoring Engagement
  • Social Media Listening
  • Promoting Posts Based on Ad Spend
Create Two Lead Magnets
Six Blog Posts
Six eNewsletters
Advertising Campaigns
  • Maximum of Eight Campaigns
  • Google Adwords and/or Facebook Campaigns
Google Analytics Management
SEO
  • Local SEO
  • On-Page SEO
  • SEO Website Audit
  • Keyword Research
Website Maintenance
Monthly Reporting
Learn More

Let's Start
with an idea

We are committed to your success and, as always, all our work is customized to your project and goals. That’s the SOULO difference.
SAY HI!