What is Digital Marketing?

How effective is your digital marketing plan? If the answer is “not very” or “I don’t know,” we can help. Our digital team can help in every aspect of your plan. That includes creating a powerful website that builds customer affinity and helps move customers through the stages of their shopper journey until they are ready to buy.

We’ll help you create digital content that provides information and drives traffic, and customize communications to customers at just the right point in the sales funnel. We make digital marketing recommendations in the context of your complete marketing mix, working to drive both an emotional and a rational response.

Why Choose SOULO
for Digital Marketing

You'll have the resources of Soulo's entire team to use in digital marketing efforts: web design, content, graphic design, video production—all of our creative efforts brought to bear in service of your digital marketing success.


Paid Search / PPC (Pay per Click)
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Content Marketing
Persona Creation

Email Marketing
Marketing Automation
Social Media Marketing
Website Design
Lead Magnet Creation


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Identify the target demographics of your audience and, based on that research, identify what their interests are and where you can best reach them.
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IDENTIFY goals and strategies

Determine the goals of the campaign, and build strategies aimed at achieving them.
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Connect all channels

Create the content to work across your entire digital footprint: web, ads, e-commerce, social media, customer relationship management.
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Launch and Optimize

After we launch, we measure the results and adjust them, always keeping the campaign's goals front-of-mind.