Email marketing is a targeted use of email for commercial purposes. By sending informational and promotional emails to your customers, you can inform them about new products, educate on services provided, and build brand awareness. When these emails are linked with website analytics, they can be customized to each individual customer, helping lead to better conversion rates and build customer loyalty.
With nearly all Americans checking their email at least once a day, email marketing provides an easy and effective way to promote your business or brand, returning on average $44 for every $1 spent.
The most well-designed email campaigns will fall flat without a quality email list filled with people who want to hear from you. How can SOULO help build that quality list? With our marketing tools, we create custom web forms, distribute well-designed lead magnets, and post engaging social media content, targeted toward your audience, to grab the attention of existing and potential new customers to get them signed on. With them signed on, you’ll have a list filled with people to learn about new products, sales, promotions, and business updates, an easy way to get a high ROI and expand brand awareness.
Do you have a big sale coming up? Want to send your customers an offer so they keep coming back? Promotional emails are used to inform customers of a sale or offer, a new product release, or an event.
The most common informational email is the newsletter. A newsletter is one of the easiest ways to ignite your subscribers’ interest. You can quickly inform customers of what’s happening at your business. But it’s important that your newsletter doesn’t end up in the SPAM folder. Using SOULO’s full suite of services, we can create an engaging newsletter filled with professional photos, graphics, and content that will make it a must-read and keep that newsletter in their inbox.
Email automation is a powerful tool that lets you send the right message to the right person at the right time. SOULO and our partner, SharpSpring, can link your website’s analytics to our email marketing platform, so emails can be targeted and personalized based on behavior, preferences, and previous purchases. This targeted approach can help personalize your customers’ experience with your brand, improve customer retention rates, and increase the click through rates.
SOULO has SharpSpring-certified staff and a full suite of creative services to help guide you through a successful email marketing campaign.
How can SOULO make your email marketing more effective: