Email Marketing

Email marketing is a type of direct digital marketing used to send informational and promotional emails to your customers. Email marketing helps you inform existing and potential customers about new products, educate them about services you provide, build brand awareness, and expand customer relationships.

Email marketing offers cost-effective customer engagement with an average ROI of $36 for every $1 spent.

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How SOULO can make your email marketing more effective

SOULO’s creative and marketing professionals build captivating subscriber forms and lead-generating campaigns to build your email subscriber list. From there, we determine what types of email campaigns are best for your business, and, by studying the analytics behind every campaign, adjust the campaign to better fit your needs over time.

When you hire SOULO, you get:

  • Access to a full suite of services to create professional content
  • Email automation rules designed to increase click-through rates
  • Impactful automated lead nurture (‘drip’) campaigns
  • Segmentation based on customer behavior
  • A/B testing of your email campaigns to see what is working
  • Response monitoring and tracking so we can adjust tactics based on results
Man at a laptop checking his email.
Lead Nurturing Emails

Lead Nurturing Emails

After a potential customer has shown interest in your business, a lead nurturing email campaign can be used to further develop the relationship, filtering them through the sales funnel to a conversion. This is done through a series of emails that provide more information about a specific product or service.
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Informational Emails

The most common informational email is the newsletter. A newsletter is an easy way to ignite your subscribers’ interest, maintain visibility, and inform them about what’s happening at your business. At SOULO, we specialize in creating engaging newsletters filled with professional photos, graphics, and content that make it a must-read and keep that newsletter in the subscriber’s inbox.
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Promotional Emails

Promotional emails are used to inform customers of a sale or offer, a new product release, or an event. When done properly, they are a great way to bring customers back to your website or business—but only if they avoid the SPAM filters! Using SOULO’s full suite of services ensures your message doesn’t end up in the SPAM folder.
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Confirmation Emails

Confirmation emails are used to let a customer know they have subscribed to an email list or purchased an item from your business. In the case of subscribing to an email list, the email lets the customer know they will receive additional emails from your business. For a purchase, it lets them know you have received their order and thanks the customer for the purchase.

Email List

The first step in a successful email marketing effort is building and maintaining a list filled with potential and current customers who have given permission to receive communications from your business. When your email list is filled with customers who want to learn about new products, sales, promotions, and business updates, your ROI will grow with every email campaign.

SOULO can help you grow that high-quality list by working with you to create custom web forms, distributing well-designed lead magnets, and posting engaging social media content that is targeted to your audience.

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Email Automation

Email automation is a powerful tool that enables you to send the right message to the right person at the right time—all while saving you time by performing basic email tasks on your behalf.

But it doesn’t have to stop there. When connected with your website, analytics, and quality email software, email automation can be used to recognize and respond to visitor behavior, preferences and previous purchases. This targeted approach helps personalize your customers’ experience with your brand, improve customer retention rates, and increase click-through rates.

We are committed to your success and, as always, all our work is customized to your project and goals. That’s the SOULO difference.

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