Email marketing is a type of direct digital marketing used to send informational and promotional emails to your customers. Email marketing helps you inform existing and potential customers about new products, educate them about services you provide, build brand awareness, and expand customer relationships.
Email marketing offers cost-effective customer engagement with an average ROI of $36 for every $1 spent.
SOULO’s creative and marketing professionals build captivating subscriber forms and lead-generating campaigns to build your email subscriber list. From there, we determine what types of email campaigns are best for your business, and, by studying the analytics behind every campaign, adjust the campaign to better fit your needs over time.
When you hire SOULO, you get:
The first step in a successful email marketing effort is building and maintaining a list filled with potential and current customers who have given permission to receive communications from your business. When your email list is filled with customers who want to learn about new products, sales, promotions, and business updates, your ROI will grow with every email campaign.
SOULO can help you grow that high-quality list by working with you to create custom web forms, distributing well-designed lead magnets, and posting engaging social media content that is targeted to your audience.
Email automation is a powerful tool that enables you to send the right message to the right person at the right time—all while saving you time by performing basic email tasks on your behalf.
But it doesn’t have to stop there. When connected with your website, analytics, and quality email software, email automation can be used to recognize and respond to visitor behavior, preferences and previous purchases. This targeted approach helps personalize your customers’ experience with your brand, improve customer retention rates, and increase click-through rates.
Whether you need a few signs or fifty, contact SOULO today to be certain you are ADA compliant.
