Top Ten Best Practices for Effective Direct Mail Campaigns

With Jeremy Benedict

When Our Work is Especially Rewarding

When Our Work is Especially Rewarding As business people we get a lot of satisfaction from the work that we do for our clients. When we see an effective direct mail campaign, or a newly redesigned website that drives traffic, or a clever attention-getting vehicle wrap, it makes us feel good that we helped our […]

Happy Independence Day!

Using the Long Weekend to Unplug from Screens

“You Have Mail!”

“You Have Mail!” How A New USPO Study Confirms the Saliency of Mail in the COVID-19 World The United States Post Office conducted a study in April, 2020 in the midst of the COVID-19 shut-down to better understand how it was impacting people’s feelings and behavior. Not surprising people felt more isolated and were reaching […]

Happy Father’s Day!

Happy Father’s Day! Here’s some good advice from some cool dads 1. “It is a wise father that knows his own child,” WILLIAM SHAKESPEARE (1564-1616) During Act Two, Scene Two of Shakespeare’s The Merchant of Venice, Launcelot says to his blind father, Gobbo, “It is a wise father that knows his own child,” before revealing […]

How the Pandemic is Changing Buying and Connecting Behavior

How the Pandemic is Changing Buying and Connecting Behavior

Omni-Channel vs. Multi-Channel Marketing

The Important Differences between Omni-Channel Marketing and Multi-Channel Marketing Omni-channel marketing has been a hot marketing concept for several years. It is often mistaken for multi-channel marketing and the terms are used interchangeably, but they are very different. Omni-channel communications focus on delivering consistent, personalized messages across all marketing channels, whether digital or traditional media, [...]

How Personalized Direct Mail Can Drive Business

How Personalized Direct Mail Can Drive Business With the stay-at-home order gradually lifting in Minnesota, we can expect more and more businesses to re-open. We hope yours is one of them.     It’s one thing to get back to business. But how can you get back in business? Will your customers even know that […]

HP “Windows of Hope”


Supporting Our Frontline Workers

Doing Our Part to Support Our Frontline Workers. While SOULO has remained open as an essential business during the COVID-19 pandemic, we have been impressed with the dedication and effort of the first responders, nurses, and caregivers on the front line. Uppermost in our mind was the recurring thought: “What could we do to help?” So […]

As Businesses Small or Large, We’re In This Together

We hope this message finds you, your loved ones, and your colleagues safe, healthy, and still able to work.

How to Work From Home: 14 Tips for Telecommuters

Here are your 14 tips for telecommuting 1. Pretend like you are going into the office. At first it’s not that big of a deal, but it appears that we will be in this mode of operation for some time. To combat the mundane morning, get up and do your usual morning routine, and instead [...]

Essential Business

May this message find you and those you love in good health and good spirits. As Governor Walz of Minnesota has implemented a “stay at home” order, we wanted you to be aware that Soulo has been deemed an "essential service.” While we are taking all of the precautions to keep our community safe and [...]

A Message from Soulo about COVID-19

Given the uncertainty of the COVID-19

Chadd Schurr, Soulo’s New Vice President of Sales

Soulo Communications is excited to announce that Chadd Schurr has joined the Soulo team as Vice President of Sales. Schurr has over 12 years of experience in sales and account management, working with clients like Disney Parks and Cruise Lines, Dunkin Brands, Dairy Queen International, Cold Stone Creamery Corporate, Meijer Corporation and SuperValu, to name [...]

Our New HP Indigo!

Our print production department has received a boost from a new tool:

Hold up! Did you see the new Soulo website?

If you visited this website recently you might have noticed that it looks completely different than it did a few months ago. Here at Soulo we offer our clients a wide range of creative production services, from print runs to technical writing to complete branding overhauls and vehicle wraps, so building one website to cover [...]

Soulo Does Animation

Animation helps tell a story differently


Getting noticed can be tough. We’re bombarded everyday by ads. That is why placing your brand in unexpected places can work for you in a BIG WAY! Big images, placed on big spaces, delivering a big impression. There’s no better way to make an impact than to go large. Soulo has the unique ability to [...]

Soulo Knows Signs

From exterior to interior, small to large, flashy to mundane, we know signs. Whether it’s new signs to support an existing design or a new idea, an ADA way-finding sign or a way to stand out… we know signs. We can help you with the signs you need for your building, whatever they are. Even […]

How Do You Reach Customers?

By Bryan Mann-Entzel, Soulo Communications Creative Director Reaching your customers can be a daunting task... like looking across the Grand Canyon. Where do you start? When we apply the Soulo “Whole Brain Approach” to branding, we look at both creative and analytical perspectives; examining the 4 main focus areas. Marketing across these four areas creates [...]

How Do Your Customers Interact With Your Brand?

Your Name is Your Business. How Your Customers Interact With Your Name Is Our Business. It’s important for customers to know your name–it’s the most valuable part of your brand. It can instantly tell customers who you are and what your business represents. But are you taking full advantage of this resource? With the right [...]


A Packaged deal – Inside or out, we’ve got you covered. For a small business, getting printing or creative work done and produced can be a serious task! Find a creative agency. They don’t get you. Do you need someone on your staff to manage the agency? Find another. They don’t have time for you. […]

Soulo and the Northern Ale Guide

It began as a class project for a group of University of Minnesota students who loved craft beer and wanted to share that joy with others. The idea was to make a passport-like book that listed Minnesota’s craft breweries and offered Buy One, Get One pints when you visited with your passport. Thus was born […]

Creativity Within Our Walls

In our latest Blog post we are featuring Keith Watkins, an employee here at Soulo. Keith recently shared with us that he had a painting that earned second place in competition at the Maple Grove Art Center’s “Monster Show”. “I haven’t painted much at all, the last few years after getting busy with kids, so […]

What The Heck Is A Bounce Rate?

by Mitch Granholm, Web Developer at Soulo Communications A website’s bounce rate is the percentage of visitors who leave the website after viewing just one page. This is also known as a single-page session. If Google Analytics is installed on your website, you can see the bounce rate. In the example below, the bounce rate […]

Rendering all these points… pointless

We work with a lot of engineering drawings that come out of CAD programs. The translation of files from these 3D rendering applications into the 2D world of Adobe Illustrator can be… choppy. We usually get either PDFs or DXF/DWG files (those require their own special settings). It seems like if you open a CAD […]

Marking up PDFs in Acrobat Pro DC

This is just one more in a long line of “marking up PDFs” posts, which we have to update often because Adobe can’t help themselves. They change the markup/comment interface with every new release, it seems. The more comprehensive explainer is here; a shorter one for Acrobat X or XI is here. (That was a […]

Bad Reviews and You

Well, you have been found out. Your business is not perfect. You’re human, after all, and nobody’s perfect. I know you wanted to keep that pristine 5 star rating but guess what? This is not the end of the world after all. The surprising fact is that a perfect 5 star rating is not believable […]

Happy Labor Day!

Labor is the engine that drives success. Soulo is closed in observance of the Labor Day holiday, and wishes you success in your labors as well. Starting tomorrow.