SOULO ARTICLES
CASE STUDIES
UTEPILS CASE STUDY
Utepils is a microbrewery founded in Minneapolis and dedicated to brewing classic, true-to-style beers that are traditional, timeless, and always delicious.
SPECIAL TOOLS WEBSITE REDESIGN
Special Tools provides the manufacturing industry with precision-ground cutting tools that perform beyond all expectations. They offer a wide variety of services from re-sharpening existing cutting tools to design and production of custom form tools.
AIR MECHANICAL INC. CASE STUDY
Air Mechanical is one of the leading HVAC companies in the Minneapolis-St. Paul area. SOULO has worked with them for over a decade. Air Mechanical has had the same brand identity since its founding in 1985.
Soulo Newsletter Archive

AUGUST 2020
TOPICS COVERED
- Vertical Integration
- Top Tips Checklist on Vertically Integrated Marketing
- Utepils Case Study
- Meet Shannon

JULY 2020
TOPICS COVERED
- Challenging Times Require both Digital Marketing and Direct Mail
- Best Practices for Effective Direct mail Campaigns
- Air Mechanical Case Study
- Great Places to Work in Minnesota

JUNE 2020
TOPICS COVERED
- A Letter from Bob, SOULO Founder
- How the Pandemic is Changing Buying and Connecting Behavior

SEPTEMBER 2020
TOPICS COVERED
- Best Practices For Signs
- Catching Up With Bob On Signs
- 10 Tips For A Great Sign Project
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