Display Signs: What They Are, Sign Types, And Benefits

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A display sign is a structure arranged, intended, designed, or used as an advertisement, announcement, or directional sign, billboard, or advertising device.

Display signs are a broad category of signs found in almost any size or color, though the shapes are most commonly rectangle. One unifying theme is that they display something about your business (as the name implies). It could be anything from targeted messaging to a point-of-purchase display. 

Business signs are essential to your marketing. If you’re a business owner, you may want to consider these types of business display signs to improve your branding, advertising, and compliance.

Pop-Up Displays

One prevalent place for a display sign is in a trade show booth. Banner signs are a popular choice for trade shows. Trade shows often involve multiple pop-up signs, from backdrops to pop-up banner displays to table-top signs. These signs can highlight brand identity and provide visitors with specific product or service offering details. These signs should be carefully designed with eye-catching imagery and crisp, descriptive text and should fit in visually with your brand. 

Another common tradeshow sign is the step-and-repeat banner. These big signs are intended as backgrounds for selfies and photo ops. They are a great way to distribute your logo widely (even on social media) and associate your brand with something fun, engaging, socially beneficial, or all three. 

Pop-up displays are typically printed on durable vinyl that can be set up in a snap, placed on the ground, floor, tabletop, or any suitable flat surface, and then rolled away quickly when the event is done, over and over again. 

Table Display Signs

If you’ve ever been in a restaurant and flipped through a little stand that showed pictures of some of the restaurant’s specialties, you’ve interacted with one type of tabletop display.

Much like any other display sign, these can come in all sizes, depending on where they are placed and what they display. A wide range of materials can be used depending on what message needs to be displayed, where it will be located, and how (or if) people will interact with it physically. Beyond the materials used, the design options are practically unlimited: images, colors, finishes, texts, emboss, deboss—whatever helps your display sign make an impact.

Food Display Signs

As fast-casual and counter-service restaurants continue to grow in popularity, so do the menu boards they use to showcase their offerings. These food display signs must be easy to read, whether high above the service counter or at eye level. They must be easy to understand so customers can quickly grasp their options and make choices. And they must blend seamlessly with the restaurant’s brand and overall design. It’s a lot to ask of one sign, but SOULO can help you do it right.

Outdoor Display Signs

A common outdoor display sign is the A-frame sign (sometimes called a ‘sandwich board’ or sidewalk easel). These outdoor display signs are often seen on the sidewalk outside storefronts, notifying people of a special sale, event, or other information. They are also found in parking lots to provide directional assistance or to designate parking spots or areas for specific traffic.

The most defining characteristic of these display signs is that they are temporary. They might be put out for a weekend or a day and can be subject to change. No matter what type or size, this sign can help deliver an impactful message to your target audience. 

Retail Display Signs

Point-of-purchase and other off-the-shelf retail displays are yet another kind of display sign. These retail display signs can draw shoppers’ attention, highlight specific products or brands, and even help customers decide which product to buy. A well-crafted retail display can juice sales of your products and reinforce your brand presence in the minds of your customers. 

How Custom Display Signs Grow your Business

1. Attract Customers

When display signs are properly designed, they capture the attention of potential customers and draw them into your business. Eye-catching graphics and visuals help your sign stand out, and concise messaging creates interest and curiosity, ultimately encouraging passersby to learn more about what your business offers.

2. Increase Brand Visibility

Every business can benefit from increased visibility, and these signs can help establish and reinforce your brand identity. Consistent use of logos, colors, and messaging across your signage helps create a memorable brand image that customers recognize and trust.

3. Communicate Your Message

These signs are an effective way to convey important information directly to your audience. Whether it's promoting a sale, announcing a new product, providing directions, or for a tradeshow booth, signs ensure that your message reaches your target audience quickly and clearly.

4. Growing Sales

Can your signage grow sales? Absolutely! Strategically placed company display signs can influence purchasing decisions and boost sales. There are many ways to use custom display signs to target users that are ready to buy. You can highlight special offers, sales, discounts, or BOGO deals to encourage impulse buying and increase overall revenue.

5. Enhancing Customer Experience

Signs can significantly improve customer experience. By providing clear directions, highlighting key products, and sharing relevant information, display signs help customers navigate your business with ease.

6. Cost-Effective Advertising

If you have a tight budget, some types of signs are more affordable than other forms of advertising. In these scenarios, display signs offer a cost-effective way to advertise your services and products. They are a smart investment for long-term brand promotions, as they can be used for years.

SOULO does Custom Display Signs

Choosing a sign material, picking a size, working out the design, and physically creating a custom display sign is a lot to do and can feel overwhelming. SOULO will help guide you through the process, ensuring your display signs create the results you’re looking for.

SOULO is a full-service marketing and communications agency that helps client partners get the most from their projects through signageprinting, and digital marketing. Ready to get started? Contact us today!


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