How To Make Your Own Custom Yard Signs For Your Business

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Creating custom yard signs for your business can be a great way to attract attention and promote your brand. Our company specializes in helping businesses design and produce eye-catching, high-quality yard signs. Follow this detailed guide to get your custom yard sign created effortlessly.

Step 1: Planning Your Yard Sign

Before diving into the design process, it's crucial to plan effectively. Good planning ensures that your yard sign will meet your business objectives and attract the desired attention. 

Here’s where we recommend starting:

  1. Determine Your Objective: What is the primary purpose of your yard sign? Whether it’s for advertising a special event, announcing a sale, or increasing brand awareness, knowing your objective will guide the design and messaging.
  2. Identify Your Target Audience: Who’s the target audience you’re trying to reach with your yard sign? Understanding your target market helps you create a message and design that will attract their attention.
  3. Choose the Placement Location: Just as location is important when you’re buying a home, it’s also important for your yard sign. The location affects the size, visibility, and the message’s effectiveness. To increase opportunities, try picking locations that have a lot of foot or vehicle traffic for maximum exposure.
  4. Set a Budget: Determine how much you are willing to spend on your yard sign. This will help in choosing the materials, size, and additional features that fit within your budget. 
  5. Define the Duration: How long do you intend to keep the yard sign displayed? This will influence the choice of materials, as some are more durable and weather-resistant than others.

Step 2: Define Your Purpose and Message

Before we jump into the design process and steps you need to go through, it’s essential to clarify the purpose of your yard sign and the key message you want to convey. This is the most important step - what’s the message you’re going to choose to get the desired end result you need?

These additional tips will help you refine your message and create a more effective yard sign that grabs attention and drives engagement.

  1. The Right Message: Keep it clear, concise, and compelling. Use actionable language that encourages people to engage with your business.
  2. Focus on the Benefits: Focus on what your audience stands to gain. Whether it’s a discount, a new service, or an event, make the benefits clear and appealing.
  3. Strong Call-to-Action (CTA): Encourage immediate action with phrases like “Call Now,” “Visit Us Today,” or “Limited Time Offer.”
  4. Simple Works: Avoid cluttering the sign with too much text. Stick to the essentials to ensure readability and impact. 
  5. Be Consistent with Your Brand: Use your brand’s voice, colors, and style to maintain consistency and reinforce brand recognition.
  6. Include Contact Information: Ensure that potential customers know how to reach you. This could be a phone number, website, or physical address.

Step 3: Choose the Right Size and Material

The size and material of your yard sign can impact its visibility and durability.

  1. Select the Size: For yard signs, the most common sizes include 18"x24" and 24"x36". The size you go with depends on the specific goals you want to achieve. Consider where you’ll be placing the sign and how far away viewers will be from your sign.
  2. Pick the Material: There are a few different materials you can use for yard signs, such as corrugated plastic (Coroplast), aluminum, or PVC. Corrugated plastic is lightweight and cost-effective, while aluminum and PVC offer more durability.

Step 4: Design Your Yard Sign

There are a few different steps our graphic designers take when designing yard signs. Our team here at SOULO can help you with every step of this process. If you’re designing your own custom yard sign, here’s what we recommend:

  1. Use Bold, Readable Fonts: Ensure that your text is legible from a distance.
  2. Incorporate High-Contrast Colors: Choose colors that stand out against the background and are easy on the eyes.
  3. Include Your Logo and Contact Information: Brand recognition is an important element. Make sure your logo is prominent and include contact details such as your phone number, website, email, or social handle.
  4. Use Visual Elements: Icons, images, or graphics can make your sign more engaging and visually appealing. The right combination of these can make a sign extremely effective.

Step 5: Review and Approve the Design

During the sign design review, you need to make sure to:

  1. Check for Accuracy: Ensure all information is correct and free of typos.
  2. Evaluate the Layout: Confirm that the design aligns with your vision and goals.
  3. Request Revisions: If needed, provide feedback to your design team for adjustments.
  4. Talk To An Expert: If you need to get professional feedback, talk to a sign company like SOULO to get your yard sign design evaluated. 

Step 6: Printing and Production

Once final designs are approved and ready to go, we move on to printing and production. If you’re working with our team, we’ll handle every detail for you. If you’re printing your own signs, here are a couple things to consider:

  1. Choosing your Printing Method: Depending on the material and your budget, you’ll have to select a printing method for your sign.
  2. Production Time: Production times can vary depending on who you’re working with. If you’re working with SOULO, we’ll be in continuous contact with you as your yard signs are being produced.

Step 7: Delivery and Installation

Once your yard signs are printed, they’ll be prepared to be delivered. Securing your yard signs is a priority and we want to make sure they arrive in pristine condition. 

  1. Delivery Options: Delivery options can vary depending on who you’re working with. Here at SOULO, we offer various delivery options, including standard shipping and expedited delivery if you need your sign quickly.
  2. Installation: These types of signs are pretty easy to install. Still, you have to figure out the best place for them to be placed.

If you’re receiving your signs from another provider, make sure you check all your signs upon receipt.

Step 8: Monitor and Maintain Your Yard Sign

While you may have only one purpose for your sign, if you plan to use it again, make sure you’re taking care of it. To maximize the effectiveness of your yard sign, regular monitoring and maintenance are essential.

  1. Regular Checks: Inspect your sign periodically to ensure it remains in good condition and is still effectively conveying your message.
  2. Maintenance: Clean your sign if it gets dirty, and replace it if it becomes damaged or faded.

Choosing SOULO For Your Yard Sign

If you choose to work with SOULO, you’ll get the best:

  • Expert Design Assistance: Our experienced designers will work with you to create a standout yard sign.
  • High-Quality Materials: We use only the best materials to ensure your sign is durable and visually appealing.
  • Fast and Reliable Service: From design to delivery, we ensure a smooth and efficient process.

Final Thoughts

Yard signs can be very effective at achieving certain business goals. They’re also an affordable option compared to alternative signage options. 

If you’re going on this journey by yourself, just make sure to do your due diligence. A lot of yard sign printing applications are limited, so you may not be able to get the exact style and design that you want.

If you work with a professional company like SOULO, you won’t have design limitations. Furthermore, you get direct help from our signage team that has decades of experience.

No matter what route you take, these steps will ensure you get the best possible outcome creating a yard sign. 


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