Graphic Design

Graphic Design is the foundation of everything we produce here at SOULO. Whether it’s an eye-catching banner or poster, a business card that makes an impression, a direct-mail piece that drives leads, or an elegant yet functional outdoor sign that shows the world where your business is, it’s all based on graphic design.

And the above list barely scratches the surface of the physical items we design and produce. Design work is built into digital projects, too. Websites, logos and brand identity, email and social media marketing all involve graphic design. Fonts don’t choose themselves, after all!

WHY SOULO FOR GRAPHIC DESIGN SERVICES?

While our print and sign production teams can work with designs from other people or agencies—we do it all the time—there’s nothing quite as seamless as a graphic design team that is fully integrated into production. The pros in production can advise our graphic designers on things like paper selection, appropriate substrates for signs, and even how to make sure direct mail complies with USPS requirements.

On the flip side, our graphic design team takes pride in creating beautiful, functional designs that hit the mark every time, whether SOULO does the production or not. But when we manage the process from initial creative work to final output, the quality can’t be beat.

WHY SOULO FOR GRAPHIC DESIGN SERVICES?

While our print and sign production teams can work with designs from other people or agencies—we do it all the time—there’s nothing quite as seamless as a graphic design team that is fully integrated into production. The pros in production can advise our graphic designers on things like paper selection, appropriate substrates for signs, and even how to make sure direct mail complies with USPS requirements.

On the flip side, our graphic design team takes pride in creating beautiful, functional designs that hit the mark every time, whether SOULO does the production or not. But when we manage the process from initial creative work to final output, the quality can’t be beat.

Our Process

Everything starts with an idea. Or a series of them. It might be you realizing you have a need, or a challenge, or a problem. It might be our creative team evaluating dozens of ideas as potential solutions until the right one comes along.

Even the best idea in the world is useless if it remains locked in the imagination. Creating something from that idea is the backbone of graphic design. Creating something that works, that fits, that solves a problem for our clients. But it has to be more than just functional. Our creations have to build brand equity for our clients. To serve their purpose, and look great doing it. That’s what gets results.

And that’s what we deliver for our clients: results. Graphic design that works on all levels, and delivers results.

DISCOVERY

This is the question-asking phase. We'll find out everything we can about your company, from the big questions (what is your ambition? what is your mission?) to the tiniest details (what are your company colors? your fonts?) until we know who you are. This can also involve an analysis of your competitors. All this information is used as the basis for the work we do for you.

CREATE GOALS AND STRATEGIES

Here we get more specific. What are we trying to achieve with this particular project? What are the strengths we can emphasize, and what are the weak spots we need to update or repair?

DEGREES OF CHANGE

How open are you to change? No changes, incremental, wholesale, somewhere in between? What might need to change to help you get the desired results?

GRAPHIC DESIGN SERVICES WE OFFER

We offer a full suite of graphic design services to meet your needs.

BRAND IDENTITY

A brand identity covers all the ways that people interact with your organization. All these interactions, whether they are incidental or major, between you and your customers make up your brand identity. Graphic design is the backbone of that identity; your Brand Guide establishes the guardrails that keep your brand consistent, so your customers always recognize you.

WEBSITE DESIGN

Websites change much more frequently than logos. Good website design—whether it’s for a brand-new business, a small update, or a major overhaul—goes hand-in-hand with good graphic design. Technology changes constantly, and your website needs to keep up.

PRINT COLLATERAL AND BUSINESS ESSENTIALS

Smart graphic design blends form and function. At SOULO we aim to create things—brochures, postcards, sell sheets, business cards, signs—that are not only pleasant to look at but easy to use and understand.

DIRECT MAIL

At SOULO, our mission is to produce compelling designs for postcards, flyers, catalogs, and promotional materials that not only captivate recipients but also prompt action. From eye-catching imagery to concise messaging, we specialize in crafting designs that stand out in the mailbox and drive response rates.

LOGO DESIGN

A logo is typically the first step in creating an organization’s brand (or overhauling everything in a re-brand). Color schemes, font selections, and more. The logo has to be recognizable, unique, and memorable. Ideally, it also helps drive home the idea of what the organization is all about.

LARGE-FORMAT GRAPHICS

Large-format graphics are a great way to make a big impact, but without good graphic design, they can just be a big mess. Whether you’re talking about window or wall graphics, posters or banners, vehicle wraps, or any other type of large-format print, SOULO has you covered.

DIGITAL MEDIA

Whether it's a dynamic email campaign, engaging social media visuals, or captivating digital advertisements (such as Google Ads), we prioritize designs that are both visually appealing and user-friendly, ensuring your audience not only notices but also engages with your content seamlessly.

POWERPOINT

Whether it's a corporate pitch, a training module, or a sales presentation, we specialize in crafting powerpoint slides that are not only visually stunning but also strategically organized for maximum impact. From sleek slide layouts to engaging infographics, we ensure that every aspect of your presentation is tailored to enhance audience engagement and leave a lasting impression.

SOULO DOES IT ALL SO YOU DON'T HAVE TO

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Need Design and Branding Services?

CONTACT US TODAY!

Whether you need a few signs or fifty, contact SOULO today to be certain you are ADA compliant.

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