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Branding and Design

Design and Branding

Experienced team, passion for excellence, ideas that breakthrough, fresh thinking, process discipline. That’s the SOULO design and branding difference.
Brand Process Visual

What we Offer

Our design and branding work all starts with a strategic understanding of the brand’s core equities. We see our job as amplifying and extending those equities in our creative work, being true to the brand whatever the channel.

Our design process encompasses the two components of effective communication: Strategy and Logic with Creativity and Emotion. Studies have proved that triggering an emotional response to your brand is the key to long-term brand loyalty. Our creative design process marries these components together to create work that utilizes your brand strategy through emotionally compelling imagery.

Capabilities

Graphic Design
Brand Identity
Packaging Design
Logo Design
Brand Style Guides

Design Concept Research
Brand Collateral
Consumer Research
Brand Audit
Technical document

Digital Media
Traditional Print Media
Business Essentials
Signage
Trade Shows

WHAT WE DO BEST

SOULO's Creative Services department is a full-service marketing and advertising agency that serves our clients with a wide range of capabilities.

Strategy and Logic

Strategy

We thoroughly analyze your brand in terms of its communication architecture and historic equities. We review your communications materials, social media presence, and your brand in its digital and physical manifestations. Then we combine your brand insights into our consumer knowledge base (trend tracking by key medium). On some occasions, primary research is necessary to extract insights into brand equities for brands that need revitalization or refreshing.

Logic

In a strategic review with you, we provide our insights around opportunities we see. Based on our category and consumer expertise we may recommend new messaging claims that would have a greater presence with a new audience. These insights are captured in formalized Brand Architecture documents, Brand Ethos, and robust Project and Creative Briefs.

Creativity and Emotion

CREATIVITY

Our designers are adept at bridging the gap between strategy and creative expression. There is a tight link between strategy and creative expression. Our Strategy Team and Creative Team work together to ensure that the Brand Promise is superbly executed, no matter the media vehicle. Creativity is sometimes an elusive concept. We work with you to ensure your brand message is communicated clearly.

Emotion

Our designers will provide expert level design insights to deploy the tools of the trade for evoking an emotional connection to your consumers. The right color, the values communicated by different font styles, the tactile feel of an embossed surface – all are knowledgeably chosen and strategically deployed in service of the brand.

Strategy and Logic plus Creativity and Emotion infograph

OUR PROCESS

Discovery

Discovery

A comprehensive audit of your brand’s environment.
Define Goals icon

Create Goals and Strategies

Survey the road ahead. Are you in an offensive or defensive stance?
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Degrees of Change

We talk about your goals and comfort level with change.

Let's Start
with an idea

We are committed to your success and, as always, all our work is customized to your project and goals. That’s the SOULO difference.
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