Our design and branding work all starts with a strategic understanding of the brand’s core equities. We see our job as amplifying and extending those equities in our creative work, being true to the brand whatever the channel.
Our design process encompasses the two components of effective communication: Strategy and Logic with Creativity and Emotion. Studies have proved that triggering an emotional response to your brand is the key to long-term brand loyalty. Our creative design process marries these components together to create work that utilizes your brand strategy through emotionally compelling imagery.
Brand Style Guides
Design Concept Research
Traditional Print Media
SOULO's Creative Services department is a full-service marketing and advertising agency that serves our clients with a wide range of capabilities.
We thoroughly analyze your brand in terms of its communication architecture and historic equities. We review your communications materials, social media presence, and your brand in its digital and physical manifestations. Then we combine your brand insights into our consumer knowledge base (trend tracking by key medium). On some occasions, primary research is necessary to extract insights into brand equities for brands that need revitalization or refreshing.
In a strategic review with you, we provide our insights around opportunities we see. Based on our category and consumer expertise we may recommend new messaging claims that would have a greater presence with a new audience. These insights are captured in formalized Brand Architecture documents, Brand Ethos, and robust Project and Creative Briefs.
Our designers are adept at bridging the gap between strategy and creative expression. There is a tight link between strategy and creative expression. Our Strategy Team and Creative Team work together to ensure that the Brand Promise is superbly executed, no matter the media vehicle. Creativity is sometimes an elusive concept. We work with you to ensure your brand message is communicated clearly.
Our designers will provide expert level design insights to deploy the tools of the trade for evoking an emotional connection to your consumers. The right color, the values communicated by different font styles, the tactile feel of an embossed surface – all are knowledgeably chosen and strategically deployed in service of the brand.