Search Engine Marketing (SEM) is an umbrella term that refers to the practice of promoting websites by increasing their visibility in Search Engine Results Pages (SERPs). It consists of paid advertising opportunities (often referred to as PPC) as well as organic efforts that fall under another term you may have heard: Search Engine Optimization (SEO).
An effective SEM campaign delivers:
At SOULO, we recognize that every business is different and has different needs. But the truth is, almost every business can benefit from SEM and SEO.
SEO (Search Engine Optimization) is organic traffic. That is, customers find your website through normal web searches, without relying on paid placements or advertisements. At SOULO, we follow a four-pronged approach to build SEO for your website and business.
About SEO ▼
PPC (Pay Per Click) is traffic that comes to your site via paid placement ads. You pay each time a visitor clicks on your website link (meaning you only pay for qualified visitors). PPC is a proven method for finding potential customers/clients who are interested in your services.
About PPC ▼
When reputable websites link to your content, it signals to their audience (and search engines) that your website is a valuable resource, which can result in a surge of organic traffic.
This profile effectively shows that your business is credible and trustworthy. It’s important to build out your profile as much as possible with contact information, pictures, reviews, service descriptions, and more.
Over 90% of potential customers read online reviews before making a purchase. When you have positive reviews, it shows that they can trust you with their business.
Whether you need a few signs or fifty, contact SOULO today to be certain you are ADA compliant.
