Does your company branding, website, advertising, social media, and marketing match the quality of your work? Potential clients are going to make judgments on what they see. We want to help you look your best. Let's sub that work out to SOULO!
Your Brand Identity
If your brand identity—that is, your logo, your website, your business cards, etc.—isn’t up to the level of your work, it needs to be. Potential customers are going to judge the work you could do for them in part on the work you’ve done for yourself. Thoughtful graphic design can create a consistent, identifiable brand that will elevate your company. This goes for everything that your brand is on, whether printed, stitched, stamped, or any other application, at any size, from golf balls to billboards. Let SOULO help create your brand, or refurbish the one you have.
How is your Website?
Your website needs to be optimized for SEO (search engine optimization) and for the user experience. U.S. homeowners do more than half a million searches for remodeling services each month. The way to make sure your site pops up is through smart SEO. But that’s just the first part: if potential customers find your site, but also find that it’s hard to navigate, or doesn’t adapt to the device they’re using, they’ll move on. They need to have a great experience with your site. It should establish you as an expert and showcase the kinds of projects your site visitors are dreaming of. We can do that with careful web design, compelling content, and professional photography.
Advertising Your Work
Traditional advertising works, this is why we always recommend leveraging business signs to build awareness. Whether it’s a highly targeted, customized-to-the-recipient direct-mail piece, yard or office signs that promote your company, or vehicle wraps that grab attention, we can help make the choices that work for you. From the initial idea to creating the project to final installation, we’re there every step of the way.
Are you ready for Trade Shows?
There’s a whole system to making trade shows work for you, but in short, you need a great booth, attractive collateral, desirable swag, and effective pop-up displays or banners. You’ll want smart pre- and post-show marketing, too. But again, we’ll make sure you make a splash at the show, and help turn leads into projects.
Let's talk Digital Marketing
Your website is absolutely part of your digital marketing, but it’s just the first step. We’ll help you show off your work and advertise your company across multiple social media platforms. That might include gorgeous photographs of finished projects and video tours, or behind-the-scenes shots of the jobsite. Some before-and-after case studies might capture a potential customer’s imagination. This could also include an email marketing campaign that generates new, likely leads, or a pay-per-click ad campaign to elevate your online profile. Whatever your needs and budget are, we’ll maximize your return on your digital marketing.
Finishing Touches
Effectively marketing your company requires a number of different but related disciplines. It’s not unlike coordinating among framing carpenters, plumbers, electricians, drywallers, painters, and finishing carpenters; at SOULO we have them all under one roof. In the end, we’ll have your company looking as good as a showcase remodel, ready to stand the test of time.
SOULO is a full-service marketing and communications agency that helps client partners get the most from their projects through signage, printing, and digital marketing. Ready to get started? Contact us today!
