In a world where first impressions are everything, your business's signage is the gateway to your brand. It's the initial touchpoint that captures the attention of potential customers, making it essential to communicate your message with clarity and impact. This is where post and panel signage shines, transforming your audience into engaged prospects and visitors.
What Is Post and Panel Signage?
Post and panel signs, as the name suggests, consist of one or more panels mounted on sturdy posts or poles. This type of sign is a popular choice for outdoor signs. These signs are designed to be highly visible and provide essential information or direction to people passing by. They are versatile, eye-catching, and can be customized to suit a wide range of purposes and industries.
Benefits And Uses for Post/Panel Signs
Unlike some signage options available, post and panel signs are one of the most affordable signage options you could choose.
Another benefit of post and panel signs is that they are relatively quick to design, fabricate, and install compared to other signage options on the market.
These signs are used in both temporary and permanent ways:
- They identify buildings, including stores, schools, restaurants, hospitals, libraries, government buildings, and more.
- They are used to create visually appealing real estate signs to promote new developments, including offices, malls, and multi-home sites such as subdivisions, townhouses, apartments, or condominiums.
- They are used to advertise commercial, office, or residential spaces for lease or rent, and to promote buildings or vacant lots for sale.
- They identify new buildings under construction, as well as the contractor, architect, and completion date.
- They serve as campus-wide wayfinding signage solutions that direct people. For example, to college or hospital departments, administration buildings, and parking facilities.
- They direct cars, buses, delivery vehicles, and construction trucks to specific entrances or routes.
Custom Options for Post and Panel Signs
Post and panel signs offer many custom options, allowing you to design something that will match your brand. These signs can be customized with:
- Custom-shaped panels
- Cut-vinyl logos and letters
- Sandblasting or carving
- Letter sets that can be changed
- Dimensional lettering
- Decorative posts
- Designer post caps
- High-resolution graphics
- Lighting options
- Special paints and finishes
What Are the Most Popular Types of Post and Panel Signs, And Why?
Aluminum post and panel signs are very popular because of their modern look and all-weather durability. They can be custom painted, fabricated with a natural metallic finish, or backed with laminated vinyl. These are also called extruded aluminum post and panel signs (i.e., aluminum that's been stretched or flattened).
Foam-core post and panel signs can be easily routed for a carved-wood effect, painted, or surfaced in a stucco finish. Lightweight, economical, and amazingly durable, foam post-and-panel signs are often used as monument signs.
MDO post and panel signs feature a laminated wood core and a vinyl surface. MDO (Medium-Density Overlay) is a popular signage material with a smooth white finish that’s readily painted. Relatively inexpensive and simple to customize, MDO post and panel signs are designed (and priced) for temporary applications (i.e., construction sites, work sites).
PVC post and panel signs are generally less costly than other materials you can use to create a professional sign. However, PVC won’t last too long on the panel part of a sign due to heat warping. The simplest way to solve this problem is to use panels made of sturdier materials.
Multipurpose post and panel signs: As we’ve touched on above, these signs aren’t always made from one material; they are often constructed using multiple materials. It’s not uncommon, for example, to incorporate a lightbox or LED (light-emitting diode) display in an aluminum post/panel sign. When placed in front of a retail mall, the LED panel allows users to promote various stores or display scrolling messages to passing motorists.
Signage Types
Post and panel signs are used for many reasons, from real estate to trade shows. Below, we’ll discuss all the different types of post and panel signage you should become familiar with.
Real Estate Signs
Real estate is one of the biggest industries that uses post and panel signs. Eye-catching signage is crucial for real estate professionals (i.e., for sale/for lease signs). Custom real estate post and panel signs help market properties effectively and leave a lasting impression on potential buyers.
Directional Signs
These signs are crucial for guiding people through your space. Whether you need to direct visitors to your office, a parking area, or specific facilities within your property, directional posts and panel signs are a practical solution to accomplish those goals.
Informational Signs
Do you need to convey specific information or regulations to your audience? Informational post and panel signs are perfect for displaying messages like parking rules, hours of operation, or safety guidelines.
Wayfinding Signs
Wayfinding is essential in extensive corporate facilities and complexes, such as campuses, hospitals, medical facilities, sporting events, schools, or universities. Wayfinding post and panel signage solutions help your visitors navigate your space effortlessly.
What’s The Best Signage Solution?
This is not a one-size-fits-all answer; every scenario can differ from one to the next. The post and panel signage you choose should fit within the unique goals you need to achieve. A sign representing your business is an investment. You want to make a quality, long-lasting impression. The higher the quality and investment, the longer your sign will last.
At SOULO, we understand the importance of effective signage in promoting your brand, guiding customers, and creating a positive first impression. That’s why we offer a comprehensive range of post and panel options designed to meet your unique needs and objectives.
SOULO is a full-service marketing and communications agency that helps client partners get the most from their projects through signage, printing, and digital marketing. Ready to get started? Contact us today!
