Direct mail isn’t just for developing new leads and creating new customers. It’s a great tool for customer retention, too. It lets your organization stay fresh in customers’ minds. Sometimes a direct mail piece is the perfect nudge that makes your customer remember that they need your product or services. It doesn’t have to be a sales pitch, either. For instance, a reminder about maintenance of a product they bought from you is a great way to remind them of what you sell, and that you care about their experience with it.
Direct mail works. A printed piece, put directly into the hands of your audience, makes an impact. It sticks in a customer’s mind. It offers a huge range of options and opportunities, all of which can be leveraged for brand awareness, memorable messaging, and driving purchase decisions.
Direct mail is especially effective when paired with a digital marketing campaign. You can customize your message for each recipient, based on what you know about them. It’s one more way to make your message pop right out of the mailbox into a customer’s hands.
Direct mail ROI can be measured quickly, and you can adapt quickly.
You can track the success of a direct mail piece in a matter of weeks, and use what you learn to change your approach.
Direct mail as part of a multi-channel marketing effort boosts your results.
It serves as a real-life touchpoint with your customers, complementing your marketing efforts on digital platforms.
Direct mail can be customized and precisely targeted.
It lets you put your message in the hands of the exact audience you want, with variable print you can tailor to each recipient individually.
QR codes are a great way to make it easy for people to heed your call to action. With a dynamic QR code you can change the linked destination after everything has been shipped. These are perfect at providing real-time tracking and data collection, which we can apply to your mailing list to boost its effectiveness.
The design team at SOULO will work with you to create direct mail that generates results. An effective direct mail piece is about much more than words and images. It’s tangible and offers a personal touch. Direct mail makes a real-world connection between you and your customers, whether current or potential. A well designed, eye catching postcard can go a long way.
The greatest postcard in the world isn’t worth the paper it’s printed on if it’s not reaching the right audience. Our list acquisition services will help ensure that your message goes to the people you want to reach. We’ll refine the list based on consumer behavior and demographic data to make your mailing as cost effective as possible. Then we’ll help keep it pristine and optimized for the postal service.
Personalize every piece with target-specific copy and images for each customer. SOULO can refine the variables so each customer experiences your marketing materials in a unique way.
Inserting & Hand Assembly
Folding
Live Stamps
Bar Coding
Tab Sealing
Shrink Wrapping
CASS Certification
List Profiling
List Hygiene
List Segmentation
List Acquisition
Testing and Refinement
Addressing
Labeling
Metering
Non-Profit Mailings
Automation Processing
Presorting
Whether you need a few signs or fifty, contact SOULO today to be certain you are ADA compliant.
