Highly visible without being showy.
Historically appropriate but updated.
Durable yet versatile.
When Hamline United Methodist Church sought out Soulo to update their main sign, these were just a few of the challenges embedded in the project.
Hamline United Methodist Church is a neighborhood institution. Legendary architect Clarence Johnston designed the building, which was completed in 1900. The problem: The church’s sign showed all the age and none of the charm. It was outdated, unremarkable, and did a disservice to the space it represented.
Soulo brought in a team led by Thomas Polson. Aiming to blend historic elements with modern technology and materials, the Soulo team opted for a custom, LED-lit monument sign featuring changeable letters and anti-graffiti coating, flanked by stately brick pillars.
Both Soulo and Church leaders new the new sign had to be much bigger in order to be impactful, but the sign is located smack dab in the middle of the church’s rain garden and nobody wanted to interfere with the plantings. A variance was required, and the team had to be absolutely on-point when it came to sizing and placement to maximize visibility while staying within the variance and accommodating the rain garden.
Church representatives are very pleased with the result, reporting “lots of compliments” on Soulo’s effort. The new sign is elegant, stately, and prominent. In short, it’s worthy of the extraordinary institution it represents—and that’s a high calling.