We evaluate every brand we work on to understand their Brand Assets- what the brand is identified best by, what it owns, and what it’s competitors likely to want to copy(steal). Every brand has a set of COLORS, SYMBOLS, LOGOS and WORDS that it has become known by. Those assets, in that order, comprise our internal identification processes.
Once we understand the spaces a brand lives within, we can then identify the opportunities for it’s growth and evolution. Every brand needs to continue evolving, because much like cities, economies, and personalities, nothing can stay static. You are either in a growth trend or decline trend. Input from the client is balanced against these opportunities to understand the desire for the brand, degrees of change to consider and known limitations.
A comprehensive audit of your brand’s environment.
GROWTH VS. DECLINE TREND
Survey the road ahead. Are you in an offensive or defensive stance?
DEGREES OF CHANGE
We talk about your goals and comfort level with change.