We evaluate every client to understand their Brand Assets: how the brand is best identified, what it owns, and what its competitors likely to want to copy (that is, steal). Every brand has a set of COLORS, SYMBOLS, LOGOS and WORDS that it has become known by. Those assets, in that order, comprise our internal identification processes.
After we understand the way the brand is identified, we help find opportunities for growth and evolution. Every brand needs to continue evolving. Like cities, economies, and personalities, nothing can stay static and thrive. You are either in a growth trend or decline trend. Input from the client is balanced against these opportunities to understand their goals for the brand, the degrees of change to consider, and known limitations.
A comprehensive audit of your brand’s environment.
GROWTH VS. DECLINE TREND
Survey the road ahead. Are you in an offensive or defensive stance?
DEGREES OF CHANGE
We talk about your goals and comfort level with change.