A Fresh Point of View: Using Drones in Marketing

Home » Video » A Fresh Point of View: Using Drones in Marketing

Drone photography and videography are opening a whole new avenue for marketing opportunities. There are over 300,000 commercially licensed drones in the U.S. alone, and when you look at the results, it’s easy to see why. From unique aerial perspectives offer businesses a variety of gripping new ways to market their products and services that are engaging while keeping video costs low.

What Can Drones Be Used For?

Anything that can be filmed or photographed is a candidate for drone marketing. If you are a construction company, drones are a great way to highlight the progress of a current build or the completion of another. If you’re setting up for an event, drones offer a bird’s eye view of how it all comes together. If you’re looking to give viewers a virtual reality experience, drones can take panoramic images resulting in a 360 degree view. Ultimately, drones are an easy solution in situations where using a traditional camera simply isn’t feasible. While that might seem broad, it’s really a chance to use your imagination. What new perspective could drones offer your business?

Eye-catching Places to Use Drone Footage:

Whether you’re utilizing still photography or video footage, there are a multitude of places to publish drone footage:

  1. Using video for your social media marketing can increase the likelihood that someone will stop scrolling for a minute to watch.
  2. Including videos in a website helps visitors instantly engage with your brand and services.
  3. Still photography can be used for printed products, such as brochures, as well as for signage, packaging, and other digital marketing.

Pros and Cons of Drones


  • Drones are not designed to record both sound and video, so any video the drone records will need music or narration added in post-production.
  • If you want to fly a drone commercially, you’ll need to be Part 107 certified (or work with a videographer who is.) This certification makes sure that drone operators are familiar with FAA requirements and other important information regarding drone flight.
  • Many places do not allow drone operation, such as National Parks, airports, sports stadiums, and other large events, as well as other public spaces.


  • Drones tend to be user-friendly and easy to fly.
  • Many come with built-in safety features, such as a “return” function that will bring the drone back to its launch point if its battery is low or if it loses connection to the controller.
  • Drones are becoming increasingly more cost-effective and are available at most price points.

How Do I Get Started with Drones?

If you want to get the most from drone marketing, a high-quality drone and editing software are critical. In addition, you’ll need a certified drone operator and video professional to ensure that the footage they capture is worthy of your brand.

Some businesses choose to start from scratch in researching, purchasing, certifying, and learning everything about drone flight. Understandably, not every company is in a position to allocate this kind of time and effort. That’s when hiring a company to produce your drone footage is best. At SOULO, our video professionals have the tools and the expertise to take your ideas and turn them into beautiful, eye-catching results.

SOULO is a full-service marketing and communications agency that helps client partners get the most from their projects through signage, printing, and digital marketing. Ready to get started? Contact us today!


Related Articles