Wells Fargo Place is a premier Class A building that is home to a number of high-end tenants. As such, Unilev Property Management wanted to update the website for Wells Fargo Place to match the building’s prestige as a key landmark and the largest building in St. Paul.
SOULO started by identifying what steps were needed to deliver a website that matched the sophistication of Wells Fargo Place. The old, static HTML page was out of date and the images and design didn’t match the premiere accommodations offered by Wells Fargo Place. This was more than a site update; this was a full teardown and rebuild.
SOULO’s discovery process identified the target audience for the Wells Fargo Place site and included a competitive analysis of other buildings in St. Paul. The discovery drove our strategic direction for the website: we had a plan.
The website had to stand out from the competition, showcasing Wells Fargo Place as something unique. We chose a shade of blue derived from the sky’s reflection in the building’s windows. It also helped contrast with the interior of Wells Fargo Place, and made sure the new photography would pop and command attention. The layered geometric patterns were inspired by the building itself; Wells Fargo Place’s angular wedge is reflected visually in the site.
SOULO partnered with Mike Krivit Photography for fresh, modern images, using our wireframes to demonstrate the types of shots we wanted.
One of the goals of the site’s content was to provide more information about the building’s amenities and how building management was adapting to upcoming remodels. Working with the architecture firm Nelson, we were able to embed their 3D tours into the web experience.
The location page was responsible for both selling Wells Fargo Place as a premiere central location and establishing Saint Paul as a great place to work. On this page, we highlighted the important landmarks, entertainment venues, hotels, and transportation routes surrounding Wells Fargo Place.
From build to development to launch, the website for Wells Fargo Place was built to match the building’s high-end amenities with a modern, dynamic website that offered a luxurious user experience across platforms and browsers.
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