Author: Mitch Granholm

Soulo Knows Signs

From exterior to interior, small to large, flashy to mundane, we know signs. Whether it’s new signs to support an existing design or a new idea, an ADA way-finding sign or a way to stand out… we know signs. We can help you with the signs you need for your building, whatever they are. Even […]

How Do You Reach Customers?

By Bryan Mann-Entzel, Soulo Communications Creative Director Reaching your customers can be a daunting task... like looking across the Grand Canyon. Where do you start? When we apply the Soulo “Whole Brain Approach” to branding, we look at both creative and analytical perspectives; examining the 4 main focus areas. Marketing across these four areas creates [...]

Soulo and the Northern Ale Guide

It began as a class project for a group of University of Minnesota students who loved craft beer and wanted to share that joy with others. The idea was to make a passport-like book that listed Minnesota’s craft breweries and offered Buy One, Get One pints when you visited with your passport. Thus was born […]

What The Heck Is A Bounce Rate?

by Mitch Granholm, Web Developer at Soulo Communications A website’s bounce rate is the percentage of visitors who leave the website after viewing just one page. This is also known as a single-page session. If Google Analytics is installed on your website, you can see the bounce rate. In the example below, the bounce rate […]

Bad Reviews and You

Well, you have been found out. Your business is not perfect. You’re human, after all, and nobody’s perfect. I know you wanted to keep that pristine 5 star rating but guess what? This is not the end of the world after all. The surprising fact is that a perfect 5 star rating is not believable […]