Author: Jess

Best Practices for Signs

BEST PRACTICES FOR SIGNS By the SOULO Signs Team SOULO’s amazing signs team has tackled a wide diversity of interesting and challenging signs projects over the years. Because of our knowledge and experience our customers have been able to reliably depend on our design, custom production, and installation expertise, no matter the complexity of the […]

When Our Work is Especially Rewarding

When Our Work is Especially Rewarding As business people we get a lot of satisfaction from the work that we do for our clients. When we see an effective direct mail campaign, or a newly redesigned website that drives traffic, or a clever attention-getting vehicle wrap, it makes us feel good that we helped our […]

“You Have Mail!”

“You Have Mail!” How A New USPO Study Confirms the Saliency of Mail in the COVID-19 World The United States Post Office conducted a study in April, 2020 in the midst of the COVID-19 shut-down to better understand how it was impacting people’s feelings and behavior. Not surprising people felt more isolated and were reaching […]

Happy Father’s Day!

Happy Father’s Day! Here’s some good advice from some cool dads 1. “It is a wise father that knows his own child,” WILLIAM SHAKESPEARE (1564-1616) During Act Two, Scene Two of Shakespeare’s The Merchant of Venice, Launcelot says to his blind father, Gobbo, “It is a wise father that knows his own child,” before revealing […]

Omni-Channel vs. Multi-Channel Marketing

The Important Differences between Omni-Channel Marketing and Multi-Channel Marketing Omni-channel marketing has been a hot marketing concept for several years. It is often mistaken for multi-channel marketing and the terms are used interchangeably, but they are very different. Omni-channel communications focus on delivering consistent, personalized messages across all marketing channels, whether digital or traditional media, [...]