Author: Jess

When Our Work is Especially Rewarding

When Our Work is Especially Rewarding As business people we get a lot of satisfaction from the work that we do for our clients. When we see an effective direct mail campaign, or a newly redesigned website that drives traffic, or a clever attention-getting vehicle wrap, it makes us feel good that we helped our […]

“You Have Mail!”

“You Have Mail!” How A New USPO Study Confirms the Saliency of Mail in the COVID-19 World The United States Post Office conducted a study in April, 2020 in the midst of the COVID-19 shut-down to better understand how it was impacting people’s feelings and behavior. Not surprising people felt more isolated and were reaching […]

Happy Father’s Day!

Happy Father’s Day! Here’s some good advice from some cool dads 1. “It is a wise father that knows his own child,” WILLIAM SHAKESPEARE (1564-1616) During Act Two, Scene Two of Shakespeare’s The Merchant of Venice, Launcelot says to his blind father, Gobbo, “It is a wise father that knows his own child,” before revealing […]

Omni-Channel vs. Multi-Channel Marketing

The Important Differences between Omni-Channel Marketing and Multi-Channel Marketing Omni-channel marketing has been a hot marketing concept for several years. It is often mistaken for multi-channel marketing and the terms are used interchangeably, but they are very different. Omni-channel communications focus on delivering consistent, personalized messages across all marketing channels, whether digital or traditional media, [...]