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20 Jan 2014

New Softies Catalog

It's a sharp, clean little catalog with a few light touches that suggest Spring (the season) and the fact that Softies have some new spring colors that are a big part of this season's release. Because it's not a full "annual" catalog, Paddi Murphy wanted to differentiate it from that piece. So this one has a smaller trim size and lower page count, but still shows off Softies' wares beautifully. Or, as Tim Murphy put it, "It's like the iPad Mini!"

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