Technology

19 Nov 2013

Scaring up new business

That direct mail piece we teased the other day? It's in the mail. The piece is a terrifying 8x10 close up of Bossman Tom's face, overlaid over a circuit board and with a familiar brain logo sneaking its way into the background as well. We mailed the piece in an anti-static envelope, the kind used to ship circuit boards and memory chips. That outline of a phone on Tom's face? If you go to the goo.gl/wDOwvO URL with your smartphone, then place it on the outline, you get a frightening mixed-media piece of Tom talking briefly about Soulo.

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