February 22, 2018 Mitch Granholm

How Do You Reach Customers?

By Bryan Mann-Entzel, Soulo Communications Creative Director

Reaching your customers can be a daunting task… like looking across the Grand Canyon.

Where do you start?

When we apply the Soulo “Whole Brain Approach” to branding, we look at both creative and analytical perspectives; examining the 4 main focus areas. Marketing across these four areas creates consistency of message for your customers.
1-traditional print and branded goods
2-social media & website marketing
3-word of mouth
4-direct experience
Let’s take a closer look at some examples.

Traditional Print & Promotional Items

Printed goods, like business cards are the foundation of your brand, and strong brand discipline makes them all feel like part of a family. Mailers are a great tool to reach current customers in your database or you can buy a mailing list tailored to your target market. Niche print items help remind your customers of your brand and many of these have great longevity, too.
For Example:

  • Business cards
  • letterhead & envelopes
  • invoices
  • brochures and sales flyers
  • Banners
  • vehicle graphics
  • interior and exterior signs
  • napkins
  • drink coasters
  • pens
  • mugs

Social Media & Website Marketing

I consider a website like a store front. If you don’t have one, you may be missing people drawn in to your company. Often the first touchpoint clients have with you; even a basic website can be a great portal for new customers. Not to mention roughly 90% of consumers check-out a company online before contacting them.

Building a following on social media can give you access to new customers, recent customers, and old customers, plus you can interact with all of them. That kind of public back-and-forth on a regular basis is a show of good faith for potential customers. Paid advertising on social media is a fantastic way to alternate between existing fans of yours and finding new ones. The key is to have a consistent message driving traffic to your website.

Word of Mouth

Word of mouth can be a very powerful tool and also be the least expensive method of marketing. Encourage your customers to tell a friend about you. In a more formal way, we have also built loyalty and referral programs for clients to help them build their businesses. And in today’s electronic world; Facebook and Google reviews go a long way. Those scores help people looking into your business establish a basic level-of-service expectation.

Direct Experience

Direct Experience is by far the most important part of your branding strategy. A good experience can lead to word-of-mouth. So can bad. Inside your business, any opportunity to brand signs or posters, display your company mission, or reinforce your brand should be taken. All business items that a customer sees or reviews should be branded. After all, if you think of your product as the direct experience… you’d never want to leave it unbranded, would you? For Example:

  • note pads
  • proposals
  • shopping bags
  • to-go-containers
  • pens
  • receipts
  • way-finding signage
  • entryway doors

We have covered a lot of information and a wide range of ways you can brand your business. At Soulo, no project is too big or small for us. Let’s sit down and talk about your unique brand’s opportunities.

 

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For more information about Social Media & Website Marketing, check out our post about Online Presence Through Social Media, SEO, and UX/UI

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