By Bryan Mann-Entzel, Soulo Communications Creative Director
Reaching your customers can be a daunting task… like looking across the Grand Canyon.
Where do you start?
When we apply the Soulo “Whole Brain Approach” to branding, we look at both creative and analytical perspectives; examining the 4 main focus areas. Marketing across these four areas creates consistency of message for your customers.
1-traditional print and branded goods
2-social media & website marketing
3-word of mouth
Let’s take a closer look at some examples.
Traditional Print & Promotional Items
Printed goods, like business cards are the foundation of your brand, and strong brand discipline makes them all feel like part of a family. Mailers are a great tool to reach current customers in your database or you can buy a mailing list tailored to your target market. Niche print items help remind your customers of your brand and many of these have great longevity, too.
- Business cards
- letterhead & envelopes
- brochures and sales flyers
- vehicle graphics
- interior and exterior signs
- drink coasters
Social Media & Website Marketing
I consider a website like a store front. If you don’t have one, you may be missing people drawn in to your company. Often the first touchpoint clients have with you; even a basic website can be a great portal for new customers. Not to mention roughly 90% of consumers check-out a company online before contacting them.
Building a following on social media can give you access to new customers, recent customers, and old customers, plus you can interact with all of them. That kind of public back-and-forth on a regular basis is a show of good faith for potential customers. Paid advertising on social media is a fantastic way to alternate between existing fans of yours and finding new ones. The key is to have a consistent message driving traffic to your website.
Word of Mouth
Word of mouth can be a very powerful tool and also be the least expensive method of marketing. Encourage your customers to tell a friend about you. In a more formal way, we have also built loyalty and referral programs for clients to help them build their businesses. And in today’s electronic world; Facebook and Google reviews go a long way. Those scores help people looking into your business establish a basic level-of-service expectation.
Direct Experience is by far the most important part of your branding strategy. A good experience can lead to word-of-mouth. So can bad. Inside your business, any opportunity to brand signs or posters, display your company mission, or reinforce your brand should be taken. All business items that a customer sees or reviews should be branded. After all, if you think of your product as the direct experience… you’d never want to leave it unbranded, would you? For Example:
- note pads
- shopping bags
- way-finding signage
- entryway doors
We have covered a lot of information and a wide range of ways you can brand your business. At Soulo, no project is too big or small for us. Let’s sit down and talk about your unique brand’s opportunities.
For more information about Social Media & Website Marketing, check out our post about Online Presence Through Social Media, SEO, and UX/UI